A&M WEBSITE
A&M Structural Solutions is a startup company which provides structural services primarily to the factories. They inspect the existing structures and provide the right solution for the factories based on their analysis.
I was working as a freelance designer to design their brand and website.
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A&M BRANDING
A&M is a consultant engineering company offering structural solutions.
The logo represents the first letters of the company founders, Ali & Masoud.
‘Impact’ is the typeface of the logo. ‘A’ and ‘M’ are both the same size. The ‘&’ length is starting from the baseline and ending to the middle line, which forms an empty space composition and connects ‘A’ and ‘M’ to each other.
Color is a strong and communicative element to any corporate identity. A&M color pallet is made from gray and yellow. The main color is gray which represents the color of the concrete as the key structural element.
The yellow color is the accent color. It represents solutions which light up the problems and open a window to the light. Using yellow color inside ‘A’ letter represents the light coming from a window and lighting up the problems (Solutions).