OFFICE TECHNOLOGY
The big TV screen in the visitor waiting area of the office was mostly switched off and nothing was displayed. This screen was intended to be part of the showroom for showcasing LDI products and was connected to the photo application where the sales team presented the entire showroom. I designed a high-quality video clip illustrating the company services and products with blue color as the primary color in line with the company's brand. This made a huge impact on the interior design of the office entrance and a good introduction to services and products to the visitors.
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TIMES SQUARE-NYC
Collaborate with Times Square 2 (TS2) who were providing Ad for the Times Square digital screens, I designed 3 different animations. The animations were screened during LDI events on Nasdaq and Reuters buildings in Times Square and continued screening for further 7 days. The challenges on this project were mostly related to the shape, size, and synchronization of the templates. For the shape example on Nasdaq building, I had to be aware of the building windows when I was designing. The size of the screens was huge and so was the file size. It increased the time of the renderers and therefore limited the number of testing.
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LDI WEBSITE
Designing LDI Color ToolBox website in collaboration with all departments was challenging primarily because of the broad range of views from stakeholders including the director of marketing, VP of marketing, CEO, CFO, Sales and support people. We had to make sure the website is responsive to different devices as well as test with a number of clients to make sure the interface is user-friendly. I fully researched user experience journey while designing the style guide for the website to keep the consistency on different pages consistent with the LDI brand.
PRINTED MATERIALS
Creation of company general brochure from concept to mass production by using in-house printing capabilities of LDI.
The marketing materials were mostly designed to represent the quality of the services and products and I used my knowledge and experience particularly around color consistency and attention to detail to deliver the final material.
eBOOK
Design of an eBook about Ransomware for one of the company's IT services. The need for an eBook started when we had a campaign about promoting IT services in LDI. The top news on IT was Ransomware so we decided to make our clients aware of Ransomware and the consequences of the cyber attacks.
The design challenges were mostly around the consistency of the pages in the ebook and the supporting marketing emails, forms, landing pages and social media feeds. Also, the subject was new at the time and updated news and information on the topic required regular changes to the design.
LDI APP
The idea of designing LDI mobile app started when the support department had some trouble with the client's submission forms. So I did the user interface research on how we can use QR code on our machines to make service request submission easier for our customers.
The key benefit of the app for the marketing and sales departments was enabling sending the push notification about the events and offers through the app to the clients.